The Millenial Perspective: Understanding Preferences of the New Asset Owners

With every generation, attitudes shift and trends emerge that define an era. As the Millennial generation comes into adulthood, countless researchers and journalists are expounding on the behaviors and attitudes of this “Next Generation.” Reaching generalized conclusions with regard to any group of people is tough, and the discussion regarding the “NextGen” is the same: This next generation is uniquely collaborative or narcissistic depending on the article, author or perspective! Yet, there is a growing consensus that global events and rapidly changing technology have combined to create a perspective among Millennials that is unlike that of their parents or grandparents.

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