Forbes Article: Steady Returns with Social Impact

The downturn of 2008 was horrible, with billions of dollars of “wealth”–pension funds, retirement accounts and endowments–evaporating. What was interesting to observe, however, was that while impact investments were not immune in any way, the volatility and losses were less for many impact investors than they were for traditional asset managers. And for some, while the rest of the market saw losses, impact investing actually outperformed.

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